Medical’s Road Map for Social Media Success: Omnichannel Integration and Message Characteristics

• Omnichannel Social Media Structure
• Medical’s Omnichannel Activities for Social Media
• Medical’s Content Re-sharing Policies
• Social Media Committees for Medical Legal Review
• Message Content and Orientation
• Engagement KPIs
• External Collaboration

• Please indicate the organizational structure used by Medical Affairs to engage in omnichannel activities
• Please indicate the platforms on which Medical performs different activities as part of the organization’s overall omnichannel engagement strategy
• Please indicate the strategies used by Medical Affairs to handle misleading or non-compliant information on social media
• Please indicate Medical group’s policy for sharing other content (e.g., retweeting other unaffiliated account’s tweets) on social media
• Please indicate the types of social media content which originate from unaffiliated accounts and are shared/retweeted by Medical groups
• Do benchmark organizations have in place a committee specifically tasked with reviewing social media content from a Medical compliance lens?
• Please estimate the percentage of Medical Affairs group’s social media posts which are brand-oriented, molecule-oriented, and disease state-oriented
• Please estimate the percentage of Medical Affairs group’s social media posts which are primarily graphic, contain a mix of both graphics and text, and are primarily text
• Please indicate the effectiveness of each key performance indicator for measuring the success of Medical Affairs group’s social media engagements
• Please specify the external stakeholders who have been engaged to contribute to the development of content for Medical Affairs group’s collaborative social media activities

• Message Priorities: Social messaging prioritizes disease state posts first and foremost – followed by molecule, brand and miscellaneous topics.
• Resharing Social Info: Three quarters of Medical Groups prohibit resharing of social content from other information sources.

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