Medical’s Road Map for Social Media Success: Social Media Structure

• Social Media Account Quantity
• Separation of Accounts
• Large Pharma’s Cornerstone Social Uses
• Share of Account Ownership
• Medical Affairs Involvement
• Vendor Utilization

• Do benchmark organizations have a single social media account or multiple?
• What is the range of multiple social media accounts?
• Please indicate how the organization’s social media accounts are separated
• To what degree does Medical Affairs share social media accounts with other groups in the organization?
• To what degree is the Medical Affairs function involved in social media initiatives at benchmark organizations?
• Do benchmark Medical Affairs groups partner with third party vendors to support or drive social media activities?

• Accounts Management by Geography: Globally-managed (67%) and US-focused (38%) Social Media Medical groups organize most often on medical / commercial lines. In contrast, 0% of EU-focused medical groups organize this way. EU-units (25%) prefer to organize by therapeutic area.

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