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» Products & Services » » Medical Affairs » Medical Affairs Excellence

Medical’s Road Map for Social Media Success: Social Media Structure

ID: 5750


Features:

12 Info Graphics

26 Data Graphics

270+ Metrics


Pages/Slides: 44


Published: 2023


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
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Non-members: Click here to review a complimentary excerpt from “Medical’s Road Map for Social Media Success: Social Media Structure”

STUDY OVERVIEW

Numerous factors have contributed to the boost in social media use by health care providers, thought leaders, and digital opinion leaders. Innovative Medical Affairs groups thus enjoy a huge opportunity to connect, inform, and empower key stakeholders. However, Medical Affairs leaders need to identify the right organizational structure to engage in social media initiatives.

Best Practices, LLC undertook benchmarking research to construct a roadmap for Medical Affairs’ social media success. The study delivers benchmarks around the structure used by Medical Affairs organizations to engage in social media initiatives - including social media account quantity, separation of accounts, large pharma’s cornerstone social uses, share of account ownership, medical affairs involvement, and vendor utilization.

Insights in this study are further segmented by Therapeutic area (Oncology – n=17, Immunology – n=11, and Rare Disease segment – n=8) and Geographic area (Global – n=32, U.S. Only – n=11, and Europe Only – n=5) to provide deeper understanding.

KEY TOPICS

  • Social Media Account Quantity
  • Separation of Accounts
  • Large Pharma’s Cornerstone Social Uses
  • Share of Account Ownership
  • Medical Affairs Involvement
  • Vendor Utilization

KEY METRICS

  • Do benchmark organizations have a single social media account or multiple?
  • What is the range of multiple social media accounts?
  • Please indicate how the organization’s social media accounts are separated
  • To what degree does Medical Affairs share social media accounts with other groups in the organization?
  • To what degree is the Medical Affairs function involved in social media initiatives at benchmark organizations?
  • Do benchmark Medical Affairs groups partner with third party vendors to support or drive social media activities?

SAMPLE KEY FINDINGS

  • Accounts Management by Geography: Globally-managed (67%) and US-focused (38%) Social Media Medical groups organize most often on medical / commercial lines. In contrast, 0% of EU-focused medical groups organize this way. EU-units (25%) prefer to organize by therapeutic area.

METHODOLOGY

Best Practices, LLC engaged 48 Medical leaders from 36 biopharma companies in this benchmarking research using an integrated framework to construct the roadmap for social media success under Medical Affairs auspices across 21 therapeutic areas.

Industries Profiled:
Pharmaceutical; Biotech; Medical Device; Manufacturing; Consumer Products; Diagnostic; Communications; Medical; Biopharmaceutical; Health Care; Consulting


Companies Profiled:
AbbVie; Avidity Biosciences; AstraZeneca; Baxter Healthcare; Bayer; BIAL; Boehringer Ingelheim; Boston Scientific; Complete HealthVizion | An IPG Health Company; Dompé; DURECT Corporation; Eisai; Elevation Oncology; EMD Serono; Ethicon Endo-Surgery Inc.; Gossamer Bio; Grifols; Hoya Vision Care; Janssen; LEO Pharma; MedVal Scientific Information Services; Merck KGaA; Merck Sharp & Dohme; Merz Pharma; Merz Aesthetics; Myovant Sciences; Nobel Biocare; Novartis; Novartis Oncology; Novo Nordisk; PRECISIONscientia; Servier; Supernus; Takeda Pharmaceuticals; Teva Pharmaceutical Industries Ltd; UCB Pharma

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.