1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
646E384733E60C69F00258A080040D7F4
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-modern-field-medical-team-benchmarking-hybrid-vs-traditional-msl-kpis?opendocument
18
19opendocument
2018.206.194.21
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB
Access. Intelligence. Excellence

| Advanced Search | 0
Research and Consulting Areas of Expertise

Benchmarking Reports Areas of Expertise Report Catalog FAQ
Best Practice Database Areas of Expertise New Research Benefits Types Of Research Current Members
Research and Advisory Services Areas of Expertise Digital Technology Consortium Field Medical Excellence Medical Affairs Consortium White Papers Research Partners Partnership Benefits Contact Us
Excellence Services Pharma and Medical Device Quality New Product Planning Medical Affairs Pharmaceutical Launch Market Research Competitive Intelligence

Industries

Biotechnology Financial Services Healthcare Medical Device Manufacturing Pharmaceuticals Technology and Communications

Functions

Brand Management & Product Leadership Competitive & Business Intelligence Commercial Operations Customer Service Clinical Operations Digital Technologies / AI Human Resources Medical Affairs Managed Care Market Research, Analytics & Forecasting

 

Marketing Management Patient Access, Support, Insights and Operations Product Launch Pull Through Pharma Launch Playbook Scenario Planning / War Gaming Sales Supply Chain
Corporate Overview About Benchmarking Benchmarking Books What is a Best Practice? Research Methodology

Our Clients Testimonials

Our Team Careers Best Practices Interns Work at Best Practices, LLC Help Set Research Agenda Blog
Follow Best Practices LLC linkedIn twitter slideshare youtube pinterest

Overview Press Releases Speaking Events Media Coverage Receive Research Updates Contact Us
Address/Email/Phone Schedule a Meeting
Report Catalog Videos Blog
Database Member Home RAS Member Home

» Products & Services » » Medical Affairs » Field Medical Excellence

The Modern Field Medical Team: Benchmarking Hybrid vs. Traditional MSL KPIs

DB Image

Download FREE Excerpt

ID: 5769

Features:

11 Info Graphics

12 Data Graphics

110+ Metrics

15 Narratives

Pages/Slides: 30

Published: 2023

Delivery Format: Online PDF Document

 

License Options:


Buy Now

 

919-403-0251
Schedule a Meeting
Request a Quote


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “The Modern Field Medical Team: Benchmarking Hybrid vs. Traditional MSL KPIs”

STUDY OVERVIEW

In a dynamic era of evolving roles and responsibilities, MSLs need to keep up with a combination of traditional as well as virtual interactions to effectively engage with KOLs. In this new environment, it is challenging for field medical leaders to effectively gauge the performance of their teams.

Therefore, it is important to establish key performance indicators (KPIs) to ensure a sustainable culture of excellence within field medical teams.

Best Practices, LLC conducted benchmarking research to uncover current and emergent trends in the realm of virtual and hybrid MSL management. This study empowers field medical leaders to ensure access to key external experts and effectively measure and manage their teams' performance and impact.

KEY TOPICS

  • Field Challenges
  • KOL Access - Post Pandemic
  • Customer Engagement Preference
  • Proactive Outreach
  • F2F Meetings: Value and Ideal Mix

KEY METRICS

  • How would you rate the post-pandemic ability of MSLs to interact with KOLs and HCPs?
  • What do KOLs and HCPs prefer in terms of engagement and support?
  • Approximately how many KOLs are currently supported by an individual MSL of each type at benchmark organizations?
  • Approximately how many F2F and virtual meetings are asked of each MSL within the organization?
  • Percentage of proactive interactions
  • MSL proactivity index
  • Are F2F interactions assigned a higher value on MSL scorecard?
  • How many F2F meetings are targeted monthly?

SAMPLE KEY FINDINGS

  • Proactive outreach and product-specific discussion: On average, hybrid MSLs initiate 48% of KOL interactions, proactively discussing products in 53% of these interactions. This equates to a baseline “Proactive Product” outreach index of 25% of all interactions, or 4.6 F2F and 2.4 virtual Proactive Product engagements per MSL per month.

METHODOLOGY

Best Practices, LLC engaged 38 Field Medical and other Medical Affairs leaders from 30 biopharma organizations in this research through a benchmark survey. Deep-dive interviews were also conducted with field medical leaders at 12 organizations to capture additional insights.

Industries Profiled:
Pharmaceutical; Medical Device; Manufacturing; Biotech; Consumer Products; Diagnostic; Biopharmaceutical; Health Care


Companies Profiled:
Agios; Alexion Pharmaceuticals; Astellas; AstraZeneca; Baxter Healthcare; Bayer; Biogen; Bluebird Bio; Chiesi; Clovis Oncology; CSL Limited; Dompé; Eisai; Fidia Pharma USA Inc.; Fresenius Kabi; Galapagos; GE Healthcare; Horizon Therapeutics; Ipsen; Kyowa Kirin; MacroGenics; Merck; Merus; Novartis; Orchard Therapeutics; Sage Therapeutics; Servier; Supernus; Takeda Pharmaceuticals; Vertex Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

RELATED RESEARCH