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Best Practice Database
Marketing Management » Patient Advocacy
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Patients with chronic conditions often need additional support beyond a prescription. The accessibility of the Internet has provided biopharmaceutical companies with an opportunity to create ongoing patient support tools on their brand websites. Web-based patient-service tools on brand sites provide ongoing support by offering a broad range of patient resources, such as calendars, reminders and expert caregiver info.
Best Practices, LLC conducted this research study to help biopharmaceutical companies incorporate ongoing support activities for patients via brand websites. Additionally, the study also illustrates some of the online tools used to support patients who use injectables, and additional insights from various brand websites and what online tools they use to engage patients (SEO, multilingual options, patient profiles and access and reimbursement aids). Brand leaders can use this study to compare their online patient support tools with the tools other brand websites are using.
The benchmark framework probed 10 chronic care product websites to glean online approaches and tools for ongoing patient support. Additionally, online tools and approaches were reviewed for supporting patients who require injection treatments. Benchmark products examined include: Boniva, Cimzia, Enbrel, Forteo, Fosamax, Humira, Reclast, Remicade, Rituxan, and Simponi.
Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Medical Device
Abbott; Amgen; Centocor Ortho Biotech Inc.; Eli Lilly; Genentech; Johnson & Johnson; Merck; Novartis; Roche; UCB Pharma