Optimizing the Competitive Intelligence Function: Operating Model, Roles, and Reporting

• Structures of Competitive Intelligence functions, strengths and weaknesses of different structures, best practices
• Roles and reporting relationships: Competitive Intelligence stakeholders, reporting roles, reporting functions, geographic span of responsibility

• Operating model of Competitive Intelligence function - Large companies vs. Small-mid sized companies
• Evolution of Competitive Intelligence structures over time
• Functional leadership of the Competitive Intelligence function
• Competitive Intelligence ultimate reporting level
• Functional area of the person to whom the leader (direct manager) of Competitive Intelligence function directly reports - Large companies and small-mid sized companies
• Key stakeholders for the Competitive Intelligence function

• Competitive Intelligence Reporting Roles and Functions: For the large company segment, 76% report to senior director or above. Meanwhile, 50% of small–mid companies report to vice presidents. Typically, Competitive Intelligence sits in the market research/business analytics function (large companies – 58%; small-mid companies – 38%).

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