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Products & Services Medical Affairs Medical Affairs Excellence

Optimizing a Customer Relationship Management System for Field Medical Teams: CRM Support, Management and Budget

ID: 5661


Features:

12 Info Graphics

16 Data Graphics

140+ Metrics

6 Narratives


Pages/Slides: 36


Published: 2021


Delivery Format: Online PDF Document


 

License Options:


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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Optimizing a Customer Relationship Management System for Field Medical Teams: CRM Support, Management and Budget”

STUDY OVERVIEW

Customer relationship management (CRM) tools can be used effectively by field medical teams to present and capture an array of critical medical insights during interactions with healthcare practitioners. However, many organizations often utilize CRM tools that cater to commercial business needs and don’t align well with the needs of medical science liaisons and other Medical Affairs team members.

The future of Medical Affairs is tied to how it uses data management systems to generate the insights that elevate medical's strategy such that it in turn boosts the function's overall effectiveness and value.

Best Practices, LLC undertook this benchmarking research to identify the key challenges and effective practices for optimizing a customer relationship management system for field medical teams. The study informs Medical Affairs leaders about current trends and applications around innovative CRM support and management for field-based medical teams.

KEY TOPICS

  • Field Medical Team CRM Support
  • Field Medical Team CRM Budget
  • Field Medical Team CRM Management

KEY METRICS
  • Does your field medical team have dedicated support for its CRM platform?
  • Where does the role report into that provides the CRM support for your FMT?
  • If you use outsourcing (contractors) for CRM support, please identify which CRM support services are outsourced
  • Do you think you have adequate CRM support to meet your FMT needs?
  • What activities does the support for your field medical team’s CRM system provide?
  • If you don’t have dedicated support for reporting, how much time does your team spend generating each report, on average?
  • If you request an update on the CRM inputs related to an initiative (KPI, territory update, etc.), how long does it generally take to get done?
  • Where does the reporting and analytics group report to that supports your field medical team’s CRM?
  • Who owns the budget for your field medical team’s CRM?
  • If medical owns the budget, please indicate the annual budget for your field medical team’s CRM
  • Is the medical CRM operations position dedicated?

SAMPLE KEY FINDINGS
  • Medical operations position not prevalent but seen as strengthening CRM effectiveness:
    • Only a quarter of all participants and Global+US/US-Only segment have a medical CRM operations position.
    • Those with a medical operations position spoke of its value to the FMT and medical function, in general, because it provides a dedicated way to improve FMT utilization and insights generation of the CRM system.

METHODOLOGY

Best Practices, LLC engaged 31 leaders from 30 leading biopharmaceutical companies in this research through a benchmarking survey. Over 60% of participants serve at the director level or above. Deep-dive interviews were conducted with selected study participants. Study data is segmented by mid/small vs. large pharma; US/Global+US vs. EU facing teams to offer multiple lenses on strong performance.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Biopharmaceutical; Manufacturing; Consumer Products; Diagnostic; Consulting; Health Care; Clinical Research; Laboratories


Companies Profiled:
Adamas Pharmaceuticals; Alcon; Alkermes; Amgen; Arvelle Therapeutics; Bayer; Boehringer Ingelheim; Clovis Oncology; Daiichi Sankyo; EMD Serono; GlaxoSmithKline ; Harmony Biosciences; IQVIA; Kyowa Kirin; LEO Pharma; Merck; MyoKardia; NextGen Healthcare; Novartis; Novo Nordisk; Orchard Therapeutics; Sage Therapeutics; Sanofi; Santen; Takeda Pharmaceuticals; Terumo Corporation; Teva Pharmaceutical Industries Ltd; TRPharm; UCB Pharma; Vertex Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.