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Products & Services Medical Affairs Medical Affairs Excellence

Optimizing a Customer Relationship Management System for Field Medical Teams: CRM Utilization

ID: 5660


Features:

15 Info Graphics

12 Data Graphics

150+ Metrics

11 Narratives


Pages/Slides: 35


Published: 2021


Delivery Format: Online PDF Document


 

License Options:


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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Optimizing a Customer Relationship Management System for Field Medical Teams: CRM Utilization”

STUDY OVERVIEW

Today’s data-rich environment offers field medical teams (FMTs) the opportunity to capture and present an array of critical medical insights during interactions with healthcare practitioners (HCPs). But field medical teams often are using customer relationship management (CRM) tools that don’t align well with the needs of medical science liaisons and other Medical Affairs team members.

However, the future of CRM lies in understanding how best to utilize these data management systems to not only add value to the medical strategy but also to demonstrate medical's effectiveness.

Best Practices, LLC undertook this benchmarking research to identify the key challenges and effective practices for optimizing a customer relationship management system for field medical teams. The study informs Medical Affairs leaders about current trends and applications around CRM utilization for field-based medical teams.

KEY TOPICS
  • Field Medical Team CRM Utilization
  • Voices from the Field

KEY METRICS
  • What CRM system does your field medical team (FMT) utilize?
  • Does the CRM system utilized by your field medical team have unique medical features?
  • Does your field medical team’s CRM platform meet your needs?
  • What are the features that are missing or difficult to use in the CRM system utilized by your FMT?
  • Does your field medical team have its own dedicated/independent CRM system?
  • If your field medical team shares a CRM system, please indicate which internal functions also use the same CRM system
  • Please indicate what types of information from medical’s CRM are available to Commercial

SAMPLE KEY FINDINGS
  • Medical CRM: A dedicated CRM for medical is becoming more common; 45% of participants have one and that prevalence is seen across segments.

METHODOLOGY

Best Practices, LLC engaged 31 leaders from 30 leading biopharmaceutical companies in this research through a benchmarking survey. Over 60% of participants serve at the director level or above. Deep-dive interviews were conducted with selected study participants. Study data is segmented by mid/small vs. large pharma; US/Global+US vs. EU facing teams to offer multiple lenses on strong performance.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Biopharmaceutical; Manufacturing; Consumer Products; Diagnostic; Consulting; Health Care; Clinical Research; Laboratories


Companies Profiled:
Adamas Pharmaceuticals; Alcon; Alkermes; Amgen; Arvelle Therapeutics; Bayer; Boehringer Ingelheim; Clovis Oncology; Daiichi Sankyo; EMD Serono; GlaxoSmithKline ; Harmony Biosciences; IQVIA; Kyowa Kirin; LEO Pharma; Merck; MyoKardia; NextGen Healthcare; Novartis; Novo Nordisk; Orchard Therapeutics; Sage Therapeutics; Sanofi; Santen; Takeda Pharmaceuticals; Terumo Corporation; Teva Pharmaceutical Industries Ltd; TRPharm; UCB Pharma; Vertex Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.