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» Products & Services » » Sales and Marketing » E-Commerce » Forging Strategic Partnerships » Vendors

Outsourcing Trends for I.T. Services Supporting Pharma Sales & Marketing

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ID: 4727


Features:

Metrics, Graphics, Summary Matrix


Pages/Slides: 60


Published: Pre-2019


Delivery Format: Online PDF Document


 

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919-403-0251

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Study Overview

Across industries outsourcing has become one of the strongest tools to streamline business processes and focus company resources on core competencies. The Information Technology (IT) support services of pharmaceutical marketing and sales organizations – the revenue drivers of commercial operations – can either enhance or hinder high marketing and sales performance. With this benchmarking study, Best Practices, LLC examines efficiency metrics and outsourcing trends for pharma sales & marketing IT support services. The insights, performance benchmarks and outsourcing trends identified in this 60-slide presentation will help sales, marketing and IT leaders to effectively:

  • Manage their sales & marketing IT support service systems and find an adequate sourcing mix for sales & marketing IT support services, such as help desk operations, hardware support, data management and production support
  • Make a strong business case for insourcing and outsourcing strategies by providing key reference points from leading pharmaceutical companies
  • Determine internal staffing levels required to manage vendor relationships and in-house functions
  • Capture Service Level Agreements for outsourced processes that manage and incent IT vendors to achieve superior customer satisfaction

Key Findings
  • Outsourcing is an IT cost-reduction trend.
  • Service Level Agreements are used uniformly to focus IT support performance.
  • Partner forecasts show that many are re-evaluating their outsourcing efforts. Some plan to do more insourcing and others plan to do more offshore outsourcing.

Methodology
This benchmarking study came from an Internet Benchmarking Exchange survey and study for a consulting client. It was conducted with pharmaceutical, biotech, consumer products, and healthcare companies.

Industries Profiled:
Pharmaceutical; Consumer Products; Diagnostic; Medical Device; Biotech; Health Care


Companies Profiled:
Sanofi-aventis; Bayer Healthcare; Abbott Laboratories; Bristol-Myers Squibb; GlaxoSmithKline; Eli Lilly; Sankyo; Roche; Novartis; Johnson & Johnson

Browse Selected Pages
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Table of Contents

Participating Companies

Sample Page 1

Sample Page 2

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.