1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
69C819CE0052A0C5000258633003DD44A
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-patent-protection-how-abbvie-builds-patent-fences-to-extend-brand-life-safeguard-humira-immunology-franchise?opendocument
18
19opendocument
203.80.6.131
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Product Launch Product Launch Excellence

Patent Protection: How AbbVie Builds Patent Fences to Extend Brand Life and Safeguard HUMIRA and Its Immunology Franchise

ID: 5652


Features:

25 Info Graphics

10 Data Graphics

130+ Metrics

6 Narratives


Pages/Slides: 45


Published: 2020


Delivery Format: Online PDF Document


 

License Options:


Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Patent Protection: How AbbVie Builds Patent Fences to Extend Brand Life and Safeguard HUMIRA and Its Immunology Franchise”

STUDY OVERVIEW

Upon receiving US FDA approval for marketing D2E7 (renamed HUMIRA) for the treatment of rheumatoid arthritis in 2002, Abbott adopted an integrated patent strategy to maximize its period of market exclusivity and add exceptional value to its immunology franchise.

When Abbott split into two companies in 2013, Humira moved to AbbVie. While AbbVie’s initial patent strategy protected HUMIRA’s core standing in rheumatoid arthritis, the company also added more than 200 patents to extend and defend market exclusivity against competitors - ultimately generating some $78 billion in additional sales value.

This Best Practices, LLC case study examines how HUMIRA used patent innovations as a source of competitive advantage to add value to its clinical assets and commercial operations. The case study highlights the lessons learned and winning strategies revealed in HUMIRA’s blockbuster journey to growing into the largest product in pharma history – peaking at ~$20 billion in annual sales and +$173 billion in cumulative sales over 17 years.

KEY TOPICS

  • HUMIRA: History of a Blockbuster that Used Legal Innovations to Add Exceptional Value to the Franchise
  • Patent Objectives: How Patents Incent Innovation Through Protection from Competition
  • Patent Skills, Tactics and Strategies: How HUMIRA Extended Franchise Life and Added $78 Billion in Additional Sales Value
  • Criticism Received by HUMIRA
  • HUMIRA Compared to Competitors in Use of Patent Thickets
  • Lessons Learned and Winning Strategies

KEY METRICS
  • Revenue generated by HUMIRA ($ million) from launch till date and its blockbuster journey
  • Number of patents filed to defend HUMIRA against new entrants
  • Percentage of patent applications filed at various stages of Humira’s market entry
  • Array of secondary patents filed to prevent generic competition in the U.S. after the patent on the basic HUMIRA compound expired in December 2016
  • Number of protected patents for approved indications
  • Cost of obtaining patents and generated return of investment
  • AbbVie’s US vs. EU patent applications
  • Drugs with 100+ patent applications and HUMIRA’s comparison
  • Drugs with more than 50% increase in prices and HUMIRA’s comparison

SAMPLE KEY FINDINGS
  • Extending Brand Life: Systematic use of patents has extended HUMIRA’s exclusivity period in the US market by more than 50%.
  • Patent Trees: AbbVie’s initial patent strategy protected HUMIRA’s core standing in RA; then it added +200 patents to extend, defend and block other competitors.

METHODOLOGY

Best Practices, LLC conducted extensive secondary research to review how HUMIRA used patent innovations as a source of competitive advantage to add value to its clinical assets and commercial operations.

Industries Profiled:
Pharmaceutical


Companies Profiled:
Abbott Laboratories; AbbVie; BASF Pharma; Knoll AG

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.