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Best Practice Database
Marketing Management » Patient Advocacy
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As treatment options become more complex and plentiful in the United States, pharmaceutical organizations are increasingly relying on their relationships with patient advocacy groups to educate and inform patients about new therapies and treatment options. During the same period that advocacy groups have risen in importance, pharma has been shifting its structural approach to maximize the efficiency of its interactions with external patient groups.
Best Practices, LLC conducted this benchmarking research to examine the ideal structures, skill sets, and staffing for pharma organizations that deal with advocacy groups in the United States. This study also identifies the preferred communication channels for patient advocacy groups.
Best Practices, LLC engaged 48 leaders supporting patient advocacy initiatives at 43 biopharmaceutical companies in the United States through a benchmarking survey.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.