Patient Advocacy: Use of Technology, Current Trends & Future Directions in the United States

As treatment options in the United States become more complex and plentiful, patient advocacy groups play a vital role in educating patients about new therapies and medical breakthroughs. While pharma companies seek to identify patient advocacy groups that align best with their therapeutic areas, it is also important to know the social platforms advocacy groups are using to deliver patient education. Likewise, pharma advocacy groups need to continually be aware of current and emerging trends in patient advocacy to be effective partners.

Best Practices, LLC undertook this benchmarking research to examine the winning strategies and best practices in patient advocacy in the United States. In particular, this study identifies effective platforms for delivering education to patient groups, and current and emerging trends in patient advocacy in the United States.

KEY TOPICS

• Understanding the advocacy landscape
• Effective platforms to deliver education to patient groups
• Current issues surrounding patient advocacy
• Future directions

• What current factors in the marketplace do you feel should receive the greatest consideration with respect to patient advocacy issues?
• Please rate the importance of the listed platforms in delivering education to patient groups

• New technologies for patient education: Video sites, social networks, professional networks, and podcasts have created new channels and opportunities for pharma and external advocacy groups to educate patients. This study reveals that nearly 80% of participants rated social network groups like Facebook and YouTube & other video sites as important.

Best Practices, LLC engaged 48 leaders supporting patient advocacy initiatives at 43 biopharmaceutical companies in the United States through a benchmarking survey.

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