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Best Practice Database
Marketing Management » Patient Advocacy
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As treatment options in the United States become more complex and plentiful, patient advocacy groups play a vital role in educating patients about new therapies and medical breakthroughs. While pharma companies seek to identify patient advocacy groups that align best with their therapeutic areas, it is also important to know the social platforms advocacy groups are using to deliver patient education. Likewise, pharma advocacy groups need to continually be aware of current and emerging trends in patient advocacy to be effective partners.
Best Practices, LLC undertook this benchmarking research to examine the winning strategies and best practices in patient advocacy in the United States. In particular, this study identifies effective platforms for delivering education to patient groups, and current and emerging trends in patient advocacy in the United States.
Best Practices, LLC engaged 48 leaders supporting patient advocacy initiatives at 43 biopharmaceutical companies in the United States through a benchmarking survey.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.