Patient-Driven Growth: Maximizing Patient Co-Creation

• Use of Patient Co-creation Programs
• Effective Channels for Co-creation
• Frequency of Co-Creation Insights Utilization

• Do benchmark organizations leverage patient "co-creation" in the development of new initiatives?
• What are benchmark organizations’ approach to patient co-creation?
• Who primarily leads co-creation within benchmark organizations?
• How effective are each of the listed channels for directly interacting and collaborating with patients to co-create new solutions?
• How do brands or other teams utilize co-creation insights within benchmark organizations?
• How often do internal teams utilize the insights from co-creation projects to make strategic or tactical decisions?

• Use of Patient Co-Creation: 67% of benchmark companies currently use patient co-creation to develop new initiatives, with other companies planning to do so in the future. A quarter of companies use PCC for "most initiatives," while 42% of companies who use PCC for "some initiatives.”

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