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Best Practice Database
Marketing Management » Patient Advocacy
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19 Info Graphics
20 Data Graphics
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Market access and product success in the bio-pharmaceutical market is no longer determined by physicians alone. The growing patient influence in starting, sustaining or switching therapies has challenged marketers to invest wisely across the patient journey. Best Practices, LLC undertook this benchmark study to understand how the growing influence of patients in the bio-pharmaceutical market is impacting activities and spend for marketing interactions with patients.
Key metrics and info graphics in the study reveal: