Patient-Focused Medical Affairs Excellence: Building Medical Patient Teams and Engaging Stakeholders with Patient Experience Insights

• Current Patient-Focused Medical Affairs Landscape
• Internal and External Impact of Patient-Focused Medical Affairs
• Informing External Engagement with Patient Experience Insights
• Medical’s Key Staffing, Resources, and Competencies for Patient Teams

• Overall effectiveness of Medical Affairs organizations in furthering patient-centric goals at biopharma organizations
• Product types around which Medical teams engage patients or gather patient experience data to inform educational content and strategy
• Significant challenges for Medical Affairs organizations in driving patient centricity at their companies
• Medical Affairs organization’s resourcing and management related approaches to driving patient centricity
• Effective tactics for garnering valuable insights from patients
• Patient-focused actions resulting in greater impact for Medical Affairs
• Impact achieved by Medical Affairs when utilizing patient insights for clinical support; KOL and HCP engagement; and patient and advocacy support
• Impact achieved by Medical Affairs when utilizing patient insights to support other external stakeholders and internal teams and systems
• Frequency of providing patient experience insights to HCPs
• Effectiveness of MSLs’ efforts in sharing patient experience data for the purpose of HCP education
• Direct ways for Medical Affairs personnel to engage with patients and patient groups
• Engagement frequency with patients or patient representatives
• Effectiveness of plain language summaries for HCPs and patients
• Effectiveness of Medical Affairs’ utilization of patient-reported outcomes
• Total number of Medical Affairs FTEs dedicated to gathering, processing, and implementing patient insights
• Backgrounds of Medical Affairs staff who are typically responsible for collecting, processing, and implementing patient-oriented programs or tactics
• Roles of each staff member from Medical patient teams
• Effectiveness of different backgrounds for Medical patient teams
• Critical competencies for patient-focused Medical roles
• Total number of FTEs dedicated to utilizing patient reported outcomes (PROs) or patient reported outcome measures (PROMs)

• Medical should create plain language summaries for sales and marketing informed by patient insights, especially those targeted towards patients. While half of Medical organizations share plain language summaries with sales and marketing, half of these respondents report that patient insights have a high impact on the material. This is an additional growth area for Medical to improve performance with patient experience insights and can additionally communicate Medical’s value in patient-focused activities. All Medical organizations who develop plain-language summaries for patients find them effective.

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