Leading organizations understand the value of using market research to inform their strategic planning and operational tactics across numerous functions. As pharmaceutical, biotechnology and medical device companies evolve, market research in these companies must also evolve and develop new capabilities while refining current ones to support intelligent planning and decision making.
Best Practices, LLC conducted this research project to provide executives and managers working in the market research/business intelligence area with forward-looking insights around critical market research topics. This study provides data on activities, roles, talent development, effectiveness measures around the market research function. The research also identifies recent changes, new directions and best practices in market research that will enable the market research function to continue to provide value.