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Single User: Authorizes use by the person who places the order or for whom the order was placed.
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Best Practices, LLC conducted this research project to provide executives and managers working in the market research/business intelligence area with forward-looking insights around critical market research topics. This study provides data on activities, roles, talent development, effectiveness measures around the market research function. The research also identifies recent changes, new directions and best practices in market research that will enable the market research function to continue to provide value.
The data for this study was collected utilizing primary research via an online survey that drew 42 representatives from 35 companies in the pharmaceutical, biotechnology and medical device sectors. In addition, six interviews were conducted with selected participants.
Key topics include: