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Best Practice Database
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In an era of burgeoning social media websites, organizations across industry sectors are turning to social media listening as an effective way to capture consumer insights. Online disease state discussion among patients, physicians, caregivers and other key customer groups is flourishing. This is causing savvy healthcare companies to launch innovative Social Media Listening programs to capture critical market insights. For the pharmaceutical sector, social media listening can fill in critical business knowledge gaps around patient adherence, brand awareness, and therapeutic area/disease state perspectives.
Best Practices, LLC conducted this study to help healthcare companies better understand current industry approaches to issues surrounding the approval of Social Media Listening (SML) projects, and the concerns and relevance of Adverse Event reporting associated with SML projects. The study delivers crucial benchmarks and qualitative insights from industry-leading companies on approval processes, and Adverse Events reporting and management. Market research, digital/social media and marketing leaders can use this research to compare and enhance their Social Media Listening programs.