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Best Practice Database
Marketing Management » Digital Marketing
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In an era of burgeoning social media websites, organizations across industry sectors are turning to social media listening as an effective way to capture consumer insights. For the pharmaceutical sector, social media listening can fill in critical business knowledge gaps around patient adherence, brand awareness, and therapeutic area/disease state perspectives.
Best Practices, LLC conducted this study to help healthcare companies improve their Social Media Listening (SML) programs to capture maximum patient and market insights while maintaining strict compliance standards. The study delivers crucial benchmarks and qualitative insights from industry-leading companies on key listening activities, website monitoring, data types gathered, vendor utilization and program evaluation approaches. Market research, digital/social media and marketing leaders can use this research to compare and enhance their Social Media Listening programs.