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Best Practice Database
Marketing Management » Marketing Strategy
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Metrics, Graphics, Summary Matrix, Detailed Process Map
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Pharmaceutical; Health Care; Biotech
AstraZeneca; Sanofi-aventis; Schering-Plough; Merck; Eli Lilly and Company; Pfizer; GlaxoSmithKline; Novartis; Bristol-Myers Squibb; DuPont Pharmaceuticals; Pharmacia (now Pfizer); Janssen; Boehringer-Ingelheim
This research was conducted by Best Practices, LLC through a large Research and Consulting project based on surveys and interviews involving six companies in the pharmaceutical or biotech industry.
Key topics include: