Pharmaceutical Marketing Staffing & Activity Trends and Benchmarks

This benchmark research study assessed Marketing staffing and activity versus growth and margin rates across three segments - Branded Bio-pharma Rx Products, Medical Devices, and Generic Products. Best Practices, LLC's research examined the Marketing Staffing and Performance levels of health care business units to understand optimal performance ranges.

Analysts segmented benchmark participants into three groups with different business models and dynamics.The benchmark field work developed and analyzed the importance of more than 15 critical performance factors.

The benchmarks developed by this assessment will provide marketing organizations with direction for strategic and tactical marketing activities to support their product portfolios in optimizing growth and profitability rates.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Medical Device; Chemical; Technology; Manufacturing


Companies Profiled:
Abbott; Pharmacopeia; American Regent; Cardinal Health; BARD; PDL; BD; LifeScan; Intas; Jazz Pharmaceuticals; Hospira; Medrad; Luitpold; Pfizer; MSD; Medtronic; Nupathe; Baxter Healthcare; Response; Stryker; Teun; Roche; YM Biosciences; Respironics; Johnson & Johnson; Sanofi-aventis; Amylin; Smiths Medical; Merck Serono; Solvay Pharmaceuticals; Covidien; Talecris; Novartis; Theravance; Alcon; Watson Pharmaceuticals; Emcure; Aton Pharma; Genzyme; Amgen

Study Snapshot

Sixty marketing executives representing either full-company or unique business unit perspectives participated in the field research representing 45 bio-pharmaceutical, medical device and generic companies.

Key topics include:

• What staffing and productivity levels exist across healthcare business models?
• What growth and profit margin levels characterize high performance?
• What strategic marketing activities are most important and consume the greatest resources?

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.