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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
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Analysts segmented benchmark participants into three groups with different business models and dynamics.The benchmark field work developed and analyzed the importance of more than 15 critical performance factors.
The benchmarks developed by this assessment will provide marketing organizations with direction for strategic and tactical marketing activities to support their product portfolios in optimizing growth and profitability rates.
Sixty marketing executives representing either full-company or unique business unit perspectives participated in the field research representing 45 bio-pharmaceutical, medical device and generic companies.
Key topics include: