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Best Practice Database
Product Launch » Product Launch Excellence
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This benchmarking study identifies the full range of performance measures that launch leaders use to evaluate launch success, including sales measures, payer access and thought leader awareness. The report also identifies which performance measures research participants identified as effective for evaluating launch success. This research captures quantitative and qualitative data, yielding key insights into product launch evaluation at pharmaceutical and biotech companies. Executives and managers involved in new product launches can use this study to compare their launch evaluation programs with those at best-in-class organizations.
NOTE: The data in this research are segmented into two groups: Full Benchmark Class and Large Pharma Segment.
Best Practices, LLC used both field surveys and interviews to complete this study. In all, 19 sales and marketing leaders from 19 organizations contributed data. In-depth interviews were conducted with leaders from six of the participating companies.
Key topics include: