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Best Practice Database
Product Launch » Influences on Market Entry
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A new product launch often requires a distinct and comprehensive primary care strategy, with innovative physician promotion and internal sales preparation critical facets of launch planning.
Best Practices, LLC conducted this meta-analysis research to assist launch planning in three critical areas: primary care messaging, PCP habits and internal sales preparation. The meta-analysis distills need-to-know insights from a detailed probe of 18 of our primary benchmark research and launch case studies.
This study not only examines successful primary care physician engagement tactics for an effective launch, but also illustrates how companies can leverage key product advantages and avoid common industry pitfalls.
III. Promotion and Messaging
Best Practices, LLC employed a four-step approach in conducting this meta-analysis. Phase I involved search around key physician engagement areas, phase II involved a detailed probe of 18 of our benchmark studies, data was harvested in phase III to develop insights, and phase IV involved the organization of insights in a framework.
Pharmaceutical; Health Care
Merck; Eli Lilly
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