Quantifying Impact & Telling the Value Story in Medical Affairs: Creating a Compelling Narrative for Top Management

• Effective Medical Storytellers
• Types of Impact Metrics Used
• Measurement Hurdles
• Key Data Sources
• Factors for Justifying Higher Medical Affairs Investment
• Increasing Medical Impact Over the Next 2-3 Years

• How effective are each of the groups in presenting the story of Medical Affairs’ impact among senior leaders in the organization?
• Which model best describes Medical Affairs’ approach to demonstrating impact to senior leaders?
• How significant are the listed hurdles to Medical Affairs organization’s ability to measure external impact and tell a compelling value story?
• What sources do benchmark companies rely on to capture external data and trends which reflect Medical impact?
• Who has access to the listed performance data streams within the Medical Affairs organization?
• How important are the listed factors when justifying Medical Affairs budget to the organization?
• How can Medical Affairs increase overall impact in the next 2-3 years?

• Measurement Hurdles: Significant challenges in Medical’s ability to measure impact include:

• 88%: Inability to link Medical activities to external results is the top challenge for leaders’ ability to measure their function’s value.
• 84%: Lack of access to external data & outcomes, as well as access to KOLs, is another top challenge.
• 81%: Many organizations do not have a shared definition of what “impact” means, creating friction between senior leaders and those measuring the impact of Medical Affairs.

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