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» Products & Services » » Medical Affairs » Medical Affairs Excellence

Quantifying Impact & Telling the Value Story in Medical Affairs: Evaluating Medical Influence

ID: 5763


Features:

7 Info Graphics

20 Data Graphics

280+ Metrics

22 Narratives


Pages/Slides: 34


Published: 2023


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
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Non-members: Click here to review a complimentary excerpt from “Quantifying Impact & Telling the Value Story in Medical Affairs: Evaluating Medical Influence”

STUDY OVERVIEW

In the dynamic and complex healthcare landscape, Medical Affairs groups play a pivotal role in driving success and fostering meaningful relationships. However, many Medical leaders struggle in quantifying the precise external impact of their function.

Best Practices LLC conducted extensive benchmarking research to examine how Medical Affairs groups assess their impact on external stakeholders. This research evaluates how the use of external metrics and value-based assessments transforms Medical Affairs functions, unlocking their full potential and facilitating collaboration.

KEY TOPICS

  • Satisfaction Levels: Senior leadership’s view of Medical Affairs
  • Spectrum of Medical Affairs’ Impact
  • Drivers of External Impact
  • Measuring Medical’s storytelling ability vs. performance
  • Benchmarks related to the Impact Framework:
    • Share of Voice
    • Build Awareness
    • Provide Knowledge
    • Reputational Score
    • Enhance Care Model
    • Meet Patient Objectives

KEY METRICS

  • How satisfied is senior leadership with overall Medical Affairs performance?
  • How important are each of the listed objectives when it comes to how organizations assess the overall impact of the Medical Affairs organization?
  • How successful have Medical Affairs organizations been in generating measurable, external impact across each of the listed external stakeholder objectives?
  • In which storytelling areas do Medical Affairs organizations excel?
  • Which are the best metrics to measure impact and state the benchmark number used?

SAMPLE KEY FINDINGS

  • Spectrum of Impact: Medical Affairs drives highest impact in the following external stakeholder objectives:
    • 31%: Building awareness
    • 29%: Meeting patient objectives
    • 20%: Increasing share of voice and Providing knowledge

METHODOLOGY

Best Practices LLC engaged 38 Medical Affairs leaders from 31 leading pharmaceutical companies in this research through a benchmarking survey instrument. Deep-dive interviews were also conducted with Medical Affairs leaders at 10 organizations to capture additional insights.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Biopharmaceutical; Medical Device; Manufacturing; Consumer Products; Chemical; Clinical Research; Laboratories


Companies Profiled:
Abbott; Adaptimmune; ASC Therapeutics; Astellas; AstraZeneca; Baxter International; Bayer; bioMerieux; Boehringer Ingelheim; Dompé; Dermavant Sciences; Eisai; Eli Lilly; Genentech; GlaxoSmithKline ; GRAIL; Grifols; Jazz Pharmaceuticals; Merck; Myovant Sciences; Novartis; Novo Nordisk; OTSUKA; Pfizer; Roche; Sage Therapeutics; Sanofi; Santen; Takeda Pharmaceuticals; Teva Pharmaceutical Industries Ltd; Vertex Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.