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Best Practice Database
Product Launch » Resource Allocation
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Changes in the market have altered investment patterns for launching a new pharmaceutical product. To keep up with the evolving market, pharma has to continually shift its investment patterns for the activities that support a new product launch.
Best Practices, LLC undertook this benchmarking research to support new product launch investment decisions at pharmaceutical and biotechnology companies. This metric-heavy research will support brand and marketing leaders in developing competitive launch and pre-launch activity budgets to ensure successful U.S. market entry for new products.
In particular, the study benchmarks the average cost for 12 key marketing, education and market access activities for a new pharmaceutical product launch. This study also probes the anticipated market changes impacting funding levels for launch activities.
This data will support brand and marketing leaders in developing optimal resourcing plans and fund allocations for their new brands based on PYSF, Therapeutic Areas, Product Types, and Physician Types
Best Practices, LLC engaged 48 marketing and commercial leaders from 38 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument, capturing resourcing efforts from 51 product launches. More than 80% of the benchmark participants serve at the director level and above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.