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Best Practice Database
Product Launch » Product Launch Excellence
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
The launch landscape for new pharmaceutical products has changed dramatically over the past decade. Companies can no longer afford to rely solely on past experiences when budgeting for a new product launch.
To help launch leaders develop better resourcing plans for new product launches, research and consulting leader Best Practices, LLC conducted a primary research study that examined launch cost and timing of key activities associated with a new pharmaceutical product launch. The study includes cost and timing benchmarks for each of the three years prior to launch as well as the launch year itself.
Data is for products launched between 2011 and 2013 or scheduled to launch between 2014 and 2017 in the U.S. market.
In particular, the study presents the average cost for new pharmaceutical product launch and the timing of 12 key marketing, education and market access activities during and prior to launch. The research also shows participants' perspectives on which activities will get more or less funding over the next 2-3 years.
Launch leaders can use this study to compare their overall launch costs and timing of activities with those of their peers.
This study includes segments for: Products targeting single specialty physicians; products targeting physicians across multiple specialties; and products targeting both primary and specialty physicians.