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Best Practice Database
Product Launch » Resource Allocation
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As indications become more crowded, and the needs and influence of external stakeholders continue to evolve, pharma companies must make optimal product launch investment decisions that reflect both the opportunity at hand and the competitive environment.
To support new product launch investment decisions at pharmaceutical and biotechnology companies, Best Practices, LLC conducted a research study that benchmarks the investment required for a successful new product launch in the U.S. market. This study includes cost benchmarks for each of the three years prior to launch as well as the launch year.
This research will support brand and marketing leaders in developing optimal resourcing plans and allocations for new brands based on peak-year sales forecast, product type, and physician type.
Best Practices, LLC engaged 48 marketing and commercial leaders from 38 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument, capturing resourcing efforts from 51 product launches. More than 80% of the benchmark participants serve at the director level and above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.