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Best Practice Database
Product Launch » Product Launch Excellence
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Changes in the market have altered investment patterns for launching a new pharmaceutical product. The result is that companies can no longer afford to rely solely on past experiences when budgeting for a new product launch.
To help launch leaders develop better resourcing plans for new product launches, research and consulting leader Best Practices, LLC conducted a primary research study that examined new trends in launch cost. The study includes cost benchmarks for each of the three years prior to launch as well as the launch year itself. This perspective is presented across five segments: Peak Revenue; Drug Type; Launch Year; Product Position; and Therapeutic Area
Launch leaders can use this study to compare their launch costs with those of their peers.
This study includes investment segments for: Peak revenue; drug type; launch year; product position; and therapeutic area.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.