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Best Practice Database
Product Launch » Product Launch Excellence
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Changes in the market have altered investment patterns for launching a new pharmaceutical product. The result is that companies can no longer afford to rely solely on past experiences when budgeting for a new product launch.
To help launch leaders develop better resourcing plans for new product launches, research and consulting leader Best Practices, LLC conducted a primary research study that examined new trends in launch cost. The study includes cost benchmarks for each of the three years prior to launch as well as the launch year itself. This perspective is presented across five segments: Peak Revenue; Drug Type; Launch Year; Product Position; and Therapeutic Area
Launch leaders can use this study to compare their launch costs with those of their peers.
This study includes investment segments for: Peak revenue; drug type; launch year; product position; and therapeutic area.