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» Products & Services » » Product Launch » Resource Allocation

Resourcing a Successful Product Launch: Staffing Allocation

ID: 5599


Features:

3 Info Graphics

28 Data Graphics

980+ Metrics


Pages/Slides: 43


Published: 2020


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Resourcing a Successful Product Launch: Staffing Allocation”

STUDY OVERVIEW

The launch landscape for new pharmaceutical products is characterized by growing competition in the market and tighter resources for pre-launch activities. Launching a new product in such a complex environment requires meticulous resource planning from the pre-launch phase to beyond market entry.

To help brand and marketing leaders in developing competitive staffing targets for launch and pre-launch activities, Best Practices, LLC undertook benchmarking research that probes current staffing allocations across the key activities required for a successful product launch.

In particular, this study benchmarks the FTE allocation for 12 key promotional, educational and market-access activities for the three years preceding launch, through launch year.

KEY TOPICS
  • Industry investments for new pharmaceutical product launch from 3 years prior to launch, through launch year
  • FTE allocated to key launch activities

KEY METRICS
  • Indicate total U.S. staffing investment for pre-launch activities for your product in the three years prior to the U.S. product launch
  • Cumulative launch staffing (in full time equivalents) by year
  • FTE allocation by function category (year – 3, year – 2, year – 1, and launch year)

SAMPLE KEY FINDINGS
  • The activities receiving the highest FTE allocation in Year – 3 and Year – 2 include Marketing activities related to launch, Medical Affairs (excluding Medical Science Liaisons) activities, and Medical Science Liaisons (MSLs) activities.

METHODOLOGY

Best Practices, LLC engaged 48 marketing and commercial leaders from 38 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument, capturing resourcing efforts from 51 product launches. More than 80% of the benchmark participants serve at the director level and above.


Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Medical Device; Manufacturing; Consumer Products; Chemical; Biopharmaceutical


Companies Profiled:
Abbott; AbbVie; Agenus; Astellas; Baxter International; Bayer; Biogen; Boehringer Ingelheim; CSL Behring; Cutanea Life Sciences; Dicerna Pharmaceuticals; EMD Serono; Ferozsons Laboratories Limited; Ferring Pharmaceuticals; Genentech; GlaxoSmithKline ; Grünenthal; Inspire Pharmaceuticals; Ipsen; Lilly; Lundbeck; Lupin; Nektar Therapeutics; Novartis; Noven Pharmaceuticals; Novo Nordisk; OncoCyte; OTSUKA; Pharmacyclics; Regeneron; Roche; Santhera Pharmaceuticals; Sebela; Servier; Shire; Sunovion; Takeda Pharmaceuticals; Tesaro; Teva Pharmaceutical Industries Ltd; Zydus Cadila

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.