Resourcing a Successful Product Launch: Staffing Allocation

• Industry investments for new pharmaceutical product launch from 3 years prior to launch, through launch year
• FTE allocated to key launch activities

• Indicate total U.S. staffing investment for pre-launch activities for your product in the three years prior to the U.S. product launch
• Cumulative launch staffing (in full time equivalents) by year
• FTE allocation by function category (year – 3, year – 2, year – 1, and launch year)

• The activities receiving the highest FTE allocation in Year – 3 and Year – 2 include Marketing activities related to launch, Medical Affairs (excluding Medical Science Liaisons) activities, and Medical Science Liaisons (MSLs) activities.
  

Best Practices, LLC engaged 48 marketing and commercial leaders from 38 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument, capturing resourcing efforts from 51 product launches. More than 80% of the benchmark participants serve at the director level and above.

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