Resourcing a Successful Product Launch: Staffing Allocations

STUDY OVERVIEW

The biopharmaceutical launch landscape is characterized by growing competition in the market and tighter resources for pre-launch activities. Launching a new product in such a complex environment requires meticulous resource planning from the pre-launch phase to beyond market entry.

To help biopharma leaders develop competitive staffing targets for launch and pre-launch activities, Best Practices, LLC conducted benchmarking research that probed current staffing allocations across the key activities required for a successful drug launch.

In particular, the study benchmarks the FTE allocation for 12 key promotional, educational and market-access activities for the launch year and the three years preceding launch. The study also assesses the investment ratios by FTEs and outlines the success factors for launching a new pharmaceutical product.

Launch and brand leaders can use this research to compare their staffing levels for pre-launch and launch activities with current benchmark from industry peers.

This study includes staffing segments for: Peak revenue; drug type; launch year; product position; and oncology therapeutic area.

KEY TOPICS

• Launch Staffing Allocations
• Success Factors
• Staffing Investment Ratios

• Indicate the number of FTEs allocated for activities in 12 categories for the Launch Year and the three years preceding launch
• Indicate the launch spend per FTE for products with projected peak revenue of less than $1 Billion

• Among all the listed activities, sales field force activities receive highest staffing during launch year and launch year -1.
• Sixty-four percent of the benchmark participants consider market access and reimbursement as the most important success factor in establishing and allocating new product launch budgets.

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