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Best Practice Database
Product Launch » Resource Allocation
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The biopharmaceutical launch landscape is characterized by growing competition in the market and tighter resources for pre-launch activities. Launching a new product in such a complex environment requires meticulous resource planning from the pre-launch phase to beyond market entry.
To help biopharma leaders develop competitive staffing targets for launch and pre-launch activities, Best Practices, LLC conducted benchmarking research that probed current staffing allocations across the key activities required for a successful drug launch.
In particular, the study benchmarks the FTE allocation for 12 key promotional, educational and market-access activities for the launch year and the three years preceding launch. The study also assesses the investment ratios by FTEs and outlines the success factors for launching a new pharmaceutical product.
Launch and brand leaders can use this research to compare their staffing levels for pre-launch and launch activities with current benchmark from industry peers.
This study includes staffing segments for: Peak revenue; drug type; launch year; product position; and oncology therapeutic area.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.