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Products & Services Sales Leadership Sales Budget and Staffing

Skyrizi Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch

ID: 5669


Features:

4 Info Graphics

7 Data Graphics

80 Metrics


Pages/Slides: 13


Published: 2021


Delivery Format: Online PDF Document


 

License Options:


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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Skyrizi Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster's Launch”

STUDY OVERVIEW

A successful new product launch is often marked by the utilization of the right number of field resources to help product uptake at launch.


Best Practices, LLC undertook this benchmark analysis to examine the field sales and medical resources being deployed by AbbVie during the first year of the launch of Skyrizi in the United States. The analysis probes what AbbVie invested in terms of staff FTEs (Full Time Equivalents) to cover medical and field sales operations for this new immunology drug with dermatology indications and blockbuster potential.

KEY TOPICS

  • Sales Staffing
  • Field Sales Structure
  • Field Medical Staffing

KEY METRICS
  • Skyrizi sales staffing - field, operations, training
  • Skyrizi field sales structure
  • Skyrizi span of control
  • Skyrizi sales team experience
  • Skyrizi field medical staffing, experience

SAMPLE KEY FINDINGS
  • Experience Benchmark: Skyrizi’s field-based medical teams attracted talent with a deep educational background and 13 years of average experience
  • Medical Staffing Benchmarks: Skyrizi’s field medical team employed approximately 28 FTEs during its launch year

METHODOLOGY

Best Practices, LLC used job postings on public websites in combination with LinkedIn data pools to identify job roles and staffing levels for Skyrizi field sales & medical teams.

Industries Profiled:
Pharmaceutical


Companies Profiled:
AbbVie

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.