Skyrizi Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch

Best Practices, LLC undertook this benchmark analysis to examine the field sales and medical resources being deployed by AbbVie during the first year of the launch of Skyrizi in the United States. The analysis probes what AbbVie invested in terms of staff FTEs (Full Time Equivalents) to cover medical and field sales operations for this new immunology drug with dermatology indications and blockbuster potential.

KEY TOPICS

• Sales Staffing
• Field Sales Structure
• Field Medical Staffing

• Skyrizi sales staffing - field, operations, training
• Skyrizi field sales structure
• Skyrizi span of control
• Skyrizi sales team experience
• Skyrizi field medical staffing, experience

• Experience Benchmark: Skyrizi’s field-based medical teams attracted talent with a deep educational background and 13 years of average experience
• Medical Staffing Benchmarks: Skyrizi’s field medical team employed approximately 28 FTEs during its launch year

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