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Sales and Marketing » E-Commerce » Creating Customer-Focused Online Experience » Internet Marketing » Strategy
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This cross-industry online benchmarking study identifies how companies use Social Media tools in their business environment, the opportunities and risks associated with Social Media applications as well as requirements for managing their use. Specifically, the research examines Social Media's impact on customer satisfaction ratings, brand management, sales and marketing metrics, recruiting levels or other business goals.
Some businesses pursue Social Media initiatives proactively to positively impact business outcomes, while others only monitor company-specific content posted on Social Media sites.