If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Marketing Management » Marketing Strategy
Download FREE Excerpt
37 Info Graphics
2 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As the first and only FDA-approved treatment for two life-threatening ultra-rare disorders - paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), Alexion’s Soliris gained many benefits from its first-to-market position and orphan drug status. However, the breakthrough therapy faced challenges as well, most notably payer resistance to the drug's hefty price tag and competition from upcoming biosimilars.
This case study reviews how Alexion achieved blockbuster orphan drug status – recording net product sales worth $2.8 billion in 2016 - through its superior patient support programs, public relations campaigns and commercial expansion strategies. Additionally, the study also reviews how Alexion is preparing to counter biosimilar competition.
Using secondary research, Best Practices, LLC created this case study to highlight successful strategies and tactics for achieving blockbuster status for orphan drugs.
This case study was created using multiple secondary research sources.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.