1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
69F67907A92A526B985257C91005A96DC
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-strategic-kol-management-structure-and-designated-roles-for-an-effective-engagement-system?opendocument
18
19opendocument
2018.205.246.238
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Medical Affairs Thought Leader Services

Strategic KOL Management: Structure and Designated Roles for an Effective Engagement System

ID: 5295


Features:

10 Info Graphics

7 Data Graphics

50 Metrics

13 Narratives


Pages/Slides: 22


Published: 2014


Delivery Format: Online PDF Document


 

License Options:

close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

Buy Now

 

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Strategic KOL Management: Structure & Designated Roles for an Effective Engagement System."

STUDY OVERVIEW

While the evolving U.S. healthcare system is altering many aspects of the biopharmaceutical marketplace, the importance of Key Opinion Leaders (KOLs) remains unchanged. The influence of KOLs continues to extend from clinical programs and medical education, to prescribing habits and payer access. Consequently, it's vital for biopharmaceutical organizations to effectively manage these important and often complex relationships through systems, processes, and procedures.


Best Practices, LLC conducted this research to help organizations create and maintain a strategic KOL management system. In particular, this study examines the current most favored organizational structures for strategic Thought Leader management and engagement. This study also identifies innovative practices that are driving successful Thought Leader management at other organizations.

KEY TOPICS

  • Structuring Strategic Thought Leader Management and Engagement
  • Administering Strategic Thought Leader Management and Engagement
KEY METRICS
  • Current & optimal strategic KOL management & engagement system structure
  • Primary oversight function for strategic KOL management & engagement systems
  • Optimal organizational structure for strategic KOL management & engagement
  • Presence of separate KOL roles for strategy and relationships
  • Job level for oversight role of strategic KOL management & engagement
  • Executive sponsorship for strategic KOL management & engagement
  • Administering a strategic KOL management & engagement system
SAMPLE KEY FINDING
  • Medical Affairs Leads Strategic TL Management: Medical affairs is the function that a majority of study participants rely on to oversee strategic KOL management. This reflects a long-time shift - driven largely by the regulatory environment - of KOL management moving out of marketing and into medical affairs. But as many organizations noted, it is not unusual for other functions to be involved in setting strategy for KOL interactions.

METHODOLOGY

Thirty-four TL management leaders from 29 biopharma and device organizations participated in the external field survey, and we interviewed 4 participants for in-depth insights

Industries Profiled:
Health Care; Pharmaceutical; Biotech; Medical Device; Manufacturing; Education; Science; Biopharmaceutical; Clinical Research; Laboratories; Medical


Companies Profiled:
Abbott Nutrition; Abbvie; Amgen; Antibiotice; Astellas; Baxter Healthcare; Biogen Idec; Boehringer Ingelheim; Crescendo Bioscience; Cubist Pharmaceuticals; Eisai; Intermune; Janssen; Jazz Pharmaceuticals; Mallinckrodt; Marcyrl; Medtronic; Merck; MSD; Onyx Pharmaceuticals; Pierre Fabre Medicament; ProStrakan; Reliance Institute of Life Sciences; Roche; Sanofi; Sanofi Renal; Servier; Shire; TauRx Therapeutics; Janssen Biotech; Inc.; A.P. Pharma


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.