Strategic Operations in Competitive Intelligence: Models, Reporting, Performance, and Structure Trends

• Competitive Intelligence Leadership
• Reporting Levels
• Competitive Intelligence Group Composition
• Operating Models
• CI Budget Coordination
• Centers of Excellence

• Shift in CI operating model from 2001 to 2023 – A longitudinal view
• What is the full job title of the person directly managing the CI group or function?
• What is the job level of the person to whom the leader (direct manager) of the CI function directly reports?
• What is the functional area of the person to whom the leader (direct manager) of the CI function directly reports, both in large and small organizations?
• How is the CI team composed at large and small companies?
• What is the current operating model for Competitive Intelligence functions in large and small organizations?
• What operating model is planned for use by the CI function within the next 24 months?
• Where does the budget reside for CI activities in large and small companies?
• Where does the Center of Excellence sit within the organization?

• Shifting Competitive Intelligence Models: Decentralization on the Rise - The need for handling vast data sets with limited budgets is pushing most CI setups towards decentralization, especially in large organizations. Smaller to mid-sized pharmaceutical companies, however, still find centralized structures more effective.

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