Utilizing Market Research in Managed Markets Functions

Commercial success of pharmaceutical products today depends increasingly upon understanding the needs of the commercial and government payers in the highly-influential Managed Markets sector. In response, savvy bio-pharmaceutical companies are seeking to improve their access to payers to develop the best possible Managed Markets insights before product launch. This benchmark research study examines the corporate structures and activities for Managed Markets market research (MMMR) that are most effective for gaining payer insights and identifies best practices from Managed Markets market research executives at leading pharmaceutical and biotechnology companies. Directors, managers and executives who oversee market research serving the Managed Markets function will be able to use the benchmark metrics and executive insights in this report to gain maximum payer access and insights.

Industries Profiled:
Pharmaceutical; Health Care; Biotech; Chemical; Medical Device


Companies Profiled:
Abbott Laboratories; Ther-Rx; Xanodyne Pharmaceuticals; Novo Nordisk; Sepracor; Alcon; Solvay America; GlaxoSmithKline; Jazz Pharmaceuticals; Johnson & Johnson

Study Snapshot

The research involved an online survey of Managed Markets market research leaders at 10 companies, as well as in-depth follow-up field interviews with selected participants.

Key topics include:

• Structure and organizational fit of function
• Major pre-launch objectives for MMMR
• Most effective activities for accessing had-to-reach channel partners
• Primary drivers of MMMR activities
• Most critical pre-launch study types
• Trends in staffing and focus
• Advantages of dedicating resources for the function
• Use of performance warranties
• Job level of function's leadership
• Key roles and responsibilities
• Timing of key activities
• Best practices
• Pitfalls and Lessons Learned

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.