Home � Products & Services � Best Practice Database � Sales and Marketing � New Product Development and Launch � Planning and Coordinating Launch � Thought Leader and Advocacy Development

Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market Education

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
SPECIAL OFFER

This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment. Following one of the tenants of working with patient advocacy groups – mapping out the advocacy landscape to identify the best partner, Amgen developed a relationship with Colon Cancer Alliance that led to its support of the organization and its Web site. The relationship has helped broaden Amgen’s education of the market regarding Vectibix. The case study contains some benchmark data on advocacy collaboration and provides a timeline of the product’s development as well as background on Vectibix. A brief overview of the antineoplastic drug class, which includes Vectibix, is included with Vectibix sales data. Executives and managers can use this research to gain insights into methods in establishing relationships with patient advocacy groups to educate the marketplace.

Industries Profiled:
Biotech; Pharmaceutical

Companies Profiled:
Amgen

Study Snapshot

The data for this case study was collected utilizing secondary research. Key topics include:

Vectibix Background
Working with Advocacy Groups
Product Overview

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market Education

ID: 5067

Features:

Pages/Slides: 21

Published: Pre-2019

Delivery Format: Online PDF Document

RELATED RESEARCH

1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6B315049E9966241C852576620038CEEC
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-vectibix-case-study-how-amgen-collaborated-with-colon-cancer-alliance-to-ensure-market-education?opendocument&Email=
18
19opendocument&Email=
2044.192.95.161
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB