What it Takes to Successfully Launch an Oncology Product in the U.S. Marketplace: Staffing Benchmarks

STUDY OVERVIEW

KEY TOPICS

• Key Trends and Market Patterns
• Total Staffing Benchmarks Segmented by Peak Year Sales Forecast
• Staffing Benchmark Analysis for Launch Activities
• Total Benchmark Class: Launch Staffing by Year

SAMPLE KEY METRICS

• Total Staffing for each Product Launch Year, Year -3, -2,-1, Launch Year, Year+1
• Peak Year Sales Forecast Segments: Total Staffing for each Product Launch Year, Year -3, -2,-1, Launch Year, Year+1
• Estimate of FTEs Allocated to Each of the 11 Activities for each Product Launch Year, Year -3, -2,-1, Launch Year, Year+1
• Peak Year Sales Forecast Segments: Estimate of FTEs Allocated to Each of the 11 Activities for each Product Launch Year, Year -3, -2,-1, Launch Year, Year+1
• In Launch Year -3, How Many Staff Members were Allocated to the Following 3 Activities
• In Launch Year -2, How Many Staff Members were Allocated to the Following 7 Activities

SAMPLE KEY FINDING

• Year -1
  FTEs spike dramatically during Year -1 in preparation for Launch Year. Market research staffing levels reflect high activity from Year -1 to Year +1. Increased competition in established markets also increases FTEs needed.
• Launch Year
  Sales, medical affairs, and managed markets staff all jump up in Launch Year. One year post-launch, sales and managed markets staffing levels peak. Brand-specific marketing FTEs increase steadily, peaking during the Launch Year.

METHODOLOGY

This analysis probes Oncology product staffing levels for 12 companies and 20 U.S. project launches. Executives at the VP level, Functional Heads, Senior Directors and Directors were among the participants who informed this study. The analysis examines staffing allocations at each launch stage as well as across critical Medical and Commercial activities for various market-entry situations.

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Biotech; Health Care; Manufacturing; Consumer Products; Diagnostic; Medical Device


Companies Profiled:
EMD Serono; Tesaro; Amgen; Pfizer; OTSUKA; Nektar Therapeutics; Medivation; Astellas; Novartis; Bayer; Lilly; Regeneron

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