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Home » Products & Services » Best Practice Database » Customer Service » Customer Relationship Management » Customer Delight
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Today's best service companies seek new and novel ways to 'wow' or 'delight' the customer during normal day-to-day processes. This document shows today's trends in improving the overall customer experience, eliminating customer dissatisfaction and increasing the level of delighted customers. Based on a survey of 33 top companies across multiple industries, this document shows which particular ‘delight’ ideas have been tried and proven most effective for modern day customers, and identifies new ideas to further stimulate the imagination and creative abilities of operational business function leaders. Topics covered in the document include: implementing customer-focused initiatives, measuring customer response to initiatives, motivating employees to delight customers, and assessing supplier service. Additionally, this document contains a survey response matrix detailing individual company responses to survey questions.
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