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Products & Services Sales and Marketing E-Commerce Creating Customer-Focused Online Experience Internet Marketing Strategy

Defining Your Internet Presence Rationale & Objectives

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ID: 3591


Features:


Words: 1,198


Published: Pre-2014


Delivery Format: Online


 

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  • STUDY OVERVIEW
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Articulate a clear and compelling rationale for your Internet presence.
Executives involved in successful website development emphasized the importance
of clearly defining and communicating throughout the organization a rationale
for the Internet presence. For a website to have the greatest likelihood of
success, all personnel — from senior management to web writers and programmers
— should understand the strategic nature of the Internet presence.

When company executives are asked why they have a website, many reply “because
my competition does.” For one benchmark partner, this was not sufficient
reason to establish an Internet presence. He challenged his project team to
think beyond a competitive imperative to develop a set of objectives that were
aligned with the company’s business strategies ...

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Pharmaceutical Company

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