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Defining Your Internet Presence Rationale & Objectives

STUDY OVERVIEW
BENCHMARK CLASS
SPECIAL OFFER

Articulate a clear and compelling rationale for your Internet presence.
Executives involved in successful website development emphasized the importance
of clearly defining and communicating throughout the organization a rationale
for the Internet presence. For a website to have the greatest likelihood of
success, all personnel — from senior management to web writers and programmers
— should understand the strategic nature of the Internet presence.

When company executives are asked why they have a website, many reply “because
my competition does.” For one benchmark partner, this was not sufficient
reason to establish an Internet presence. He challenged his project team to
think beyond a competitive imperative to develop a set of objectives that were
aligned with the company’s business strategies ...

Industries Profiled:
Miscellaneous

Companies Profiled:
A Leading Pharmaceutical Company

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Defining Your Internet Presence Rationale & Objectives

ID: 3591

Features:

Words: 1,198

Published: Pre-2018

Delivery Format: Online

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