If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Market Research, Analytics & Forecasting
Download FREE Excerpt
22 Info Graphics
22 Data Graphics
16 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
This research is focused on major topic areas: (1) Hiring for Market Analytics Performance Excellence, (2 Delivering High-Impact Services, (3) Building Effective Relationships with Key Stakeholders, (4) Structuring to Support Healthy Product Growth and (5) Winning Corporate Recognition and Support. Specific areas of coverage include:
Selected Key Findings
Growth and Evolution of Analytics
Growth Drivers: New product launch or acquisition, lifecycle extension efforts and significant revenue increases for existing products are the key drivers of growth and evolution in analytics functions.
Activities & Staffing
Highest Impact Activities: Forecasting and sales force analytics have substantially more impact on the company than other analytics activities. Forty-three percent of respondents gave forecasting the highest ranking for business impact and 24 percent ranked sales analytics No. 1.
Organization & Structure
Centralization: Analytics functions are most often fully or partially centralized. Those that are partially centralized—43 percent—often decentralize their analysts to build relationships with key customers but centralize administrative functions to benefit from economies of scale.