As Medical Science Liaisons (MSLs) increasingly face restricted access to physicians and KOLs, it is important for biopharmaceutical and medical device companies to empower MSLs with new processes and tools that facilitate rapid and effective customer engagement. As a result, iPads and android-based tablets have become fairly mainstream for MSLs when it comes to pharma detailing.
Although mainstream, the deployment of iPads and android-based tablets to Medical Science Liaison teams is ridden with challenges such as managing content, providing adequate training, CRM integration and measuring effectiveness.
Best Practices, LLC undertook benchmarking research to identify the key challenges, lessons learned and best practices when deploying iPads or android-based tablets to MSL teams. Specifically, this report provides benchmarks around the extent of device implementation, training around tablet usage, content delivery and usage, tablets compliance with CRM systems, security concerns and measurement of key performance indicators.