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Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness (Updated 2014)

Features:

10	Info Graphics
50	Data Graphics
350+	Metrics
15	Narratives
12	Best Practices

Pages: 88

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Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness

ID: PSM-290

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With increasing adoption rates of iPads amongst physicians and patients these devices have risen beyond just technology upgrades to become integral part of sales strategy and processes. Pharmaceutical companies in order to realize full benefits of iPads, require a strong mobility strategy that can integrate pre-existing processes and systems with these devices at the outset.

Best Practices LLC's study identifies the key challenges, lessons learned and best practices�for deploying iPads or Android-Based tablets to large customer-facing commercial groups within BioPharma and Medical Device organizations.

The study provides a comparative view over the year 2011 that can serve as a reference point for Sales and Managed Market leaders in future budgeting and strategic planning.

Benchmark Class
Study Snapshot
Key Findings
View TOC and List of Exhibits

Industries Profiled:
Pharmaceutical; Biotech; Medical Device; Academic; Health Care; Manufacturing; Consumer Products; Diagnostic; Electronics; Biopharmaceutical; Clinical Research; Laboratories; Science; Research; Telecommunications; Professional Services; Energy; Chemical

Companies Profiled:
Janssen; Insorb; Boehringer Ingelheim; Rimedio; Abbott Nutrition; Lung LLC; Bayer; Allergan; Biocon; Amgen; Sanofi Pasteur; Panasonic; LEO Pharma; Novo Nordisk; Almirall; Biogen Idec; Sanofi; Lupin; UCB Pharma; cipla; Salix Pharmaceutical; Sunovion; Edward Lifesciences; Johnson & Johnson; LifeScan; Covance; GlaxoSmithKline ; AstraZeneca; Mylan; Baxter International; Siemens; Shire; Genzyme; Takeda Pharmaceuticals; Astellas; Zydus Cadila; Abbvie; Genentech; Alexion Pharmaceuticals

Study Snapshot

This study engaged 59 Sales and Managed Market leaders from 40 companies; all participants share leadership and oversight of Sales, Training, and Commercial groups at their healthcare organizations. Representatives from some companies participated in interviews.

Where applicable, the study compares data from 2011 with 2013 to show the trends and changes that are occurring in the market.

Key topics include:

Training
Content Delivery and Usage
Syncing Tablets with CRM Systems
Security and Compliance Concerns
Measuring Effectiveness
Challenges and Best Practices

Sample Key Findings

Integration with Managed Markets: Compared to Sales, the rate of deployment is much lower for Managed Market teams. In 2013, 29% of benchmark partners have implemented iPads for their Managed Market teams compared to 21% in 2011. iPads still continue to be the preferred device amongst benchmark partners in 2013.

Vendor Selection: Vendors are an integral part of implementing iPads and selecting them can be very complicated. Analyze your business requirement and be clear about your process while selecting a vendor for content management. Identify a team responsible for monitoring the work done by vendors especially for content.

Table of Contents

Executive Summary

Research Overview
Participating Companies
High Level Key Trends Observed
Key Findings & Insights

Current State of iPad Deployment
Training for iPad Devices
iPad Integration and Systems Development
iPad Security and Compliance
Productivity Applications for iPads
Field Usage and Measuring Effectiveness
Top Challenges and Keys Success Factors for iPad Deployment
Universe of Learning: Key Demographics of Participating Companies
Appendix

Sample List of Charts & Exhibits

How iPads/ Android based tablets are implemented in commercial organizations?

What devices are being deployed in commercial organizations?
How training are been implemented for the use of iPads/ Android based tablets within the commercial organizations?
Types of training conducted for iPad/ Android based tablets usage
Time spent in training for iPad/ Android based tablets deployment
Standardized training for all representatives regardless of region or therapeutic area
Groups responsible for streamlining and integrating iPads/ Android into existing computer networks
iPad/ Android tablets security procedures and plans monitored
Responsibility for monitoring iPads/ Andriod compliance
Frequent check on electronic histories to ensure compliance
Utilization of CRM apps on iPads/ Android based tablets in the field
Managed market team integreated with CRM
Sales force/ Managed market team use iPads/ Android based tablets in the field
Effectivenss of using iPads for sales and managed market activities
KPI's measured for the effectiveness of iPads/ Androd as a sales tool
Changes in KPI performance since deployment on iPads/ Android based tablets in commercial organizations
Barriers to access and utilization of iPads/ Android tablets
Effectiveness of iPads vs othe media
Impact on Managed market teams using iPads/ Android tablets
ROI status on implementing iPads
Top challenges faced while deploying iPads/ Android tablets in commercial organizations
Top best practices on making iPads/ Android tablets deployment a successful investment

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