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» Products & Services » » Managed Care » Managed Care Organizations and Winning Practices

Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness

ID: PSM-305


Features:

3 Info Graphics

35+ Data Graphics

200+ Metrics

3 Narratives

2 Best Practices


Pages: 68


Published: 2014


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
The iPad is rapidly taking its place as one of the more popular technological innovations for managed markets teams at bio-pharma and medical device companies. However, deploying iPads into the field requires significant planning, resources, and training to make the investment a success.


Best Practices LLC's study identifies the key challenges, lessons learned and best practices for deploying iPads or Android-Based tablets to large customer-facing commercial groups within BioPharma and Medical Device organizations.


Industries Profiled:
Biotech; Health Care; Pharmaceutical; Biopharmaceutical; Clinical Research; Laboratories; Electronics; Chemical; Academic


Companies Profiled:
Biogen Idec; Abbott Nutrition; Teva Pharmaceutical Industries Ltd; Novo Nordisk; Boehringer Ingelheim; Sanofi; Janssen; UCB Pharma; Panasonic; Astellas; Genentech; Lung LLC; Abbvie; Rimedio

Study Snapshot

This study engaged 17 Managed Market leaders from 14 companies; all participants share leadership and oversight of Commercial groups at their healthcare organizations. Representatives from some companies participated in interviews.

Key topics include:

  • Training
  • Content Delivery and Usage
  • Syncing Tablets with CRM Systems
  • Security and Compliance Concerns
  • Measuring Effectiveness
  • Challenges and Best Practices

Sample Key Findings

Integration with Managed Markets: The rate of deployment is much lower for Managed Market teams. Only 29% of benchmark partners have implemented iPads for their Managed Market teams. iPads still continue to be the preferred device amongst benchmark partners in 2013. The benchmark partners in 2013 have deployed iPads for almost 17 months.
  • iPad Training Venues: Benchmark partners use a mix of venues for conducting training. Classroom training remains a dominant training venue at more than 80% of benchmark partners. Additionally, 76% and 53% of partners respectively conduct training through webcast or providing home study material.
Table of Contents

Executive Summary                   2                    
  • Research Overview                                                                                   3
  • Participating Companies                                                                          4
  • High Level Key Trends Observed                                                            5
  • Key Findings & Insights                                                                           6
  • Current State of iPad Deployment                                               9                                                  
  • Training for iPad Devices                                                                 15
  • iPad Integration and Systems Development                                   22
  • iPad Security and Compliance                                                         26
  • Productivity Applications for iPads                                                 34     
  • Field Usage and Measuring Effectiveness                                      39
  • Top Challenges & Keys Success Factors for iPad Deployment    50
  • Universe of Learning: Key Demographics of Participating Companies          57
  • Appendix                                                                                            61

Sample List of Charts & Exhibits

How iPads/ Android based tablets are implemented in commercial organizations?
  • What devices are being deployed in commercial organizations?
  • How training are been implemented for the use of iPads/ Android based tablets within the commercial organizations?
  • Types of training conducted for iPad/ Android based tablets usage
  • Time spent in training for iPad/ Android based tablets deployment
  • Standardized training for all representatives regardless of region or therapeutic area
  • Groups responsible for streamlining and integrating iPads/ Android into existing computer networks
  • iPad/ Android tablets security procedures and plans monitored
  • Responsibility for monitoring iPads/ Andriod compliance
  • Frequent check on electronic histories to ensure compliance
  • Utilization of CRM apps on iPads/ Android based tablets in the field
  • Managed market team integreated with CRM
  • Managed market team use iPads/ Android based tablets in the field
  • Effectivenss of using iPads for sales and managed market activities
  • KPI's measured for the effectiveness of iPads/ Androd as a sales tool
  • Changes in KPI performance since deployment on iPads/ Android based tablets in commercial organizations
  • Barriers to access and utilization of iPads/ Android tablets
  • Effectiveness of iPads vs othe media
  • Impact on Managed market teams using iPads/ Android tablets
  • ROI status on implementing iPads
  • Top challenges faced while deploying iPads/ Android tablets in commercial organizations
  • Top best practices on making iPads/ Android tablets deployment a successful investment