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Best Practice Database
Brand Management and Product Leadership » Brand Teams: Structure, Staffing and Budgets
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46 Best Practices
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Beyond a medication’s clinical effectiveness, high-performing pharmaceutical or biotech company’s brand teams are the engine behind commercialization and brand performance. This 69-slide study identifies key benchmarks and strategies for designing effective brand teams. The research provides pharmaceutical or biotech brand team leaders and product managers with benchmark metrics from 33 brands against which they can compare themselves and their organizations. Rich, qualitative insights are also included from many of these same brand team leaders and can be used to avoid common pitfalls in brand team management and governance.
KEY TOPICS AND INSIGHT AREAS
In addition to survey-based metrics, qualitative insights from interviews were derived in the following areas: