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Products & Services Sales and Marketing New Product Development and Launch Creating Infrastructure Support Corporate Culture and Structure

Develop Programs in Agreement with Corporate and Marketing Mission

Excerpt in Cart

ID: 3652


Features:


Words: 630


Published: Pre-2015


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Determine the overall corporate and marketing mission to give team members clear direction. Top marketing organizations establish and disseminate corporate and departmental missions. These goals give employees and managers a sense of direction and conviction when developing and implementing marketing tasks. For example, at Company F (the giant automobile manufacturer), the Sales, Services & Marketing department follows the overall guidance of listening to the consumer, thereby helping the company consistently build brands that surpass the competition and endure in the marketplace. According to company public information, “all businesses are fundamentally about value.” In that regard, Company F strives to bring “value to stockholders, value to investors, value to employees and to society, and value to our consumers ...

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Manufacturer

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