1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
66A21C4F80FC10840852569670059B7B9
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/developing-brand-support-through-collateral?opendocument
18
19opendocument
203.237.38.244
21
22
23
24/bestp/domrep.nsf
25DB




Products & Services Brand Management and Product Leadership Branding and Identity

Developing Brand Support through Collateral

DB Image

ID: 3671


Features:

Graphics


Words: 1,000


Published: Pre-2016


Delivery Format: Online


 

License Options:


Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Design a sales collateral measurement system to track effectiveness.
T. Rowe Price uses a number of different measures to track its sales collateral
success. The most critical is the Advertising to Sales (A-S) ratio. The
company compares what it spent on a collateral piece to the sales that can be
directly attributed to it.


The company measures its retail results by assigning a code to each piece of
sales collateral ...

Industries Profiled:
Financial Services; Service


Companies Profiled:
T. Rowe Price; Ritz-Carlton

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.