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25DB




Products & Services Brand Management and Product Leadership Branding and Identity

Developing Brand Support through Collateral

DB Image

ID: 3671


Features:

Graphics


Words: 1,000


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Design a sales collateral measurement system to track effectiveness.
T. Rowe Price uses a number of different measures to track its sales collateral
success. The most critical is the Advertising to Sales (A-S) ratio. The
company compares what it spent on a collateral piece to the sales that can be
directly attributed to it.


The company measures its retail results by assigning a code to each piece of
sales collateral ...

Industries Profiled:
Financial Services; Service


Companies Profiled:
T. Rowe Price; Ritz-Carlton

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