1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
65223229F265E652C852569670059B7C4
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/developing-competitive-intelligence?opendocument
18
19opendocument
2044.192.49.72
21
22
23
24/bestp/domrep.nsf
25DB
Access. Intelligence. Excellence

| Advanced Search | 0
Research and Consulting Areas of Expertise

Benchmarking Reports Areas of Expertise Report Catalog FAQ
Best Practice Database Areas of Expertise New Research Case Analogs Benefits Types Of Research Current Members
Research and Advisory Services Areas of Expertise Digital Technology Consortium Field Medical Excellence Medical Affairs Consortium White Papers Research Partners Partnership Benefits Contact Us
Excellence Services Pharma and Medical Device Quality New Product Planning Medical Affairs Pharmaceutical Launch Market Research Competitive Intelligence

Industries

Biotechnology Financial Services Healthcare Medical Device Manufacturing Pharmaceuticals Technology and Communications

Functions

Brand Management & Product Leadership Competitive & Business Intelligence Commercial Operations Customer Service Clinical Operations Digital Technologies / AI Human Resources Medical Affairs Market Access Market Research, Analytics & Forecasting

 

Marketing Management Patient Access, Support, Insights and Operations Product Launch Pull Through Pharma Launch Playbook Scenario Planning / War Gaming Sales Supply Chain
Corporate Overview About Benchmarking Benchmarking Books What is a Best Practice? Research Methodology

Our Clients Testimonials

Our Team Careers Best Practices Interns Work at Best Practices, LLC Help Set Research Agenda
Follow Best Practices LLC linkedIn twitter slideshare youtube pinterest

Overview Press Releases Speaking Events Media Coverage Receive Research Updates Contact Us
Address/Email/Phone Schedule a Meeting
Report Catalog Videos
Database Member Home RAS Member Home

» Products & Services » » Sales and Marketing » New Product Development and Launch » Ensuring Market Focus » Competitive Analysis

Developing Competitive Intelligence

DB Image

ID: 3629

Features:

Graphics

Words: 670

Published: Pre-2019

Delivery Format: Online

 

License Options:


Buy Now

 

919-403-0251
Schedule a Meeting

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Establish a Competitive Intelligence Center to service multiple functions and
therapeutic areas.
Competitive intelligence, a driving factor behind many product development
decisions, is surprisingly unstructured in many leading pharmaceutical
companies. It is far from uncommon, however, as many product managers reported
using formal outside competitive intelligence sources up to three times per
year for a new product. However, that valuable information is held mainly in
the head of the project manager.

At one benchmark partner, however, the process is more centralized. During
pre-launch phases, the marketing member of the product development team is
responsible for working with various intra-company resources such as the
library, medical professional resources, project development databases, and the
Competitive Intelligence Center (CIC) to gather as much information as possible
regarding the development and launch of competing products ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

RELATED RESEARCH