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25DB




Products & Services Sales and Marketing New Product Development and Launch Ensuring Market Focus Competitive Analysis

Developing Competitive Intelligence

DB Image

ID: 3629


Features:

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Words: 670


Published: Pre-2014


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Establish a Competitive Intelligence Center to service multiple functions and
therapeutic areas.
Competitive intelligence, a driving factor behind many product development
decisions, is surprisingly unstructured in many leading pharmaceutical
companies. It is far from uncommon, however, as many product managers reported
using formal outside competitive intelligence sources up to three times per
year for a new product. However, that valuable information is held mainly in
the head of the project manager.

At one benchmark partner, however, the process is more centralized. During
pre-launch phases, the marketing member of the product development team is
responsible for working with various intra-company resources such as the
library, medical professional resources, project development databases, and the
Competitive Intelligence Center (CIC) to gather as much information as possible
regarding the development and launch of competing products ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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