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Best Practices, LLC undertook this study to supply Competitive and Business Intelligence leaders with insights into creating effective Market Landscape Summaries, Clinical Development Profile Maps, and other critical executive briefs. This study will aid Market Intelligence & Analytics leaders in crafting high-impact landscape assessments that meet the needs of senior leadership.
Use 5 Pages or Fewer for Competitive Landscape Assessments: Very concise executive briefs work best for presenting market landscape summaries to different leadership groups. More than half of benchmark partners use 5 pages or fewer for presentations to all groups. Competitive assessments to Investor Relations groups are often the most concise presentation type, while those to Executive Committees may run longer.